![]() Experience (before Supercell achieved mainstream success, they’d built and scrapped 14 games).ĥ years on, Clash of Clans remains the top-grossing game on the US App Store with over $ 1.9 million daily revenue.īuilding games like Clash of Clans: dev tipsįrom Density to Space Miner Wars, there are dozens of Clash of Clans clones.Soft launch (that is, a controlled release of a mobile app outside a publisher’s target market that involves through KPI monitoring and continuous feature set optimization).Elaborated gameplay (which evolves over time and…never ends).Clever monetization strategy (free to play, pay to unlock new features faster).Multi-player component (which, in its turn, drives user engagement).Fine balance between the sophistication of video games and triviality of popular mobile gaming titles.The game incorporates elements of strategy, Tower Defense and city-building simulation and allows players to receive and donate troops and create clans (up to 50 people) in order to participate in clan wars. Key factors behind Clash of Clans’ successĬlash of Clans is a freemium mobile game that enables players to build towns using the resources seized from other players.
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